Although many professionals today work remotely, sales and marketing misalignment is still common even among coworkers who share the same office. The two teams frequently work on different platforms, have unique goals and KPIs, and produce separate data sets. It is ideal for sales and marketing coworkers to use the same solution to benefit from one another’s data and insights.
Listed below are some ways how you can reduce costs using Dynamics 365.
Lowering the expense of acquiring new customers
Sales and marketing organizations make important investments in understanding their customers, but there is little information sharing between these divisions. Researching customer needs and looking for opportunities are more of what marketing focuses on. Sales teams are on the front lines, where they can observe the unique needs of every customer. Sales and marketing can create a more accurate buyer profile and a single source of data about contacts, leads, and customers to inform every interaction when they align their organizations with a data-sharing system that is integrated. Thinking like a customer is one of the hardest things for businesses to do. Processes are also aligned when sales and marketing work together.
Automating administrative tasks to cut costs
When sales and marketing work together, productivity is enhanced in many ways. Reducing redundant work in areas like planning, demand management, data management, and measurement is one example. Automated tasks may include responding to inquiries, sending pertinent emails, compiling sales reports, creating proposals and bids, and more. In addition to increasing sales leads, using an integrated sales and marketing solution gave salespeople a better understanding of the customer journey. Rich information streams were also combined to support better lead nurturing, quicker conversion, and lower customer acquisition costs when placing orders.
Aligning reporting to reduce wasteful spending
The entire sales process runs more smoothly when both teams are on the same page. First to benefit from a consistent experience throughout the purchasing process is the customer. Additionally, when sales and marketing work together, they can better map out and enhance the customer journey, handle leads more effectively, and integrate their knowledge for greater campaign impact. Sales and marketing can more easily win the support of their executive team for additional initiatives by demonstrating a coordinated effort.
Hope you find the above article helpful and informative enough to guide you properly.